THERE'S POWER IN SPEAKING UP.
GO AHEAD, SAY #THEREALREASON.

WHEN CHANGING PLANS DUE TO THEIR PERIOD SYMPTOMS, 90% OF MENSTRUATORS HAVE GIVEN AN EXCUSE INSTEAD OF SAYING THE REAL REASON.*

And it doesn’t help that they live in a world where something their body does naturally is stigmatized.

Midol wanted to see how real menstruators, and the people in their lives, would react when they start being honest about their periods. After all, there’s no shame in having your period. In fact, there’s power in speaking up and finding comfort in honesty.

Comfort Is Power.

WATCH THE POWER OF THE #REALREASON

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Reactions from friends and family

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#TheRealReason
vs. the fake reason

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The power
of your period

*Survey conducted 4/23-4/25, 2022 by Morning Consult on behalf of Bayer Consumer Health.