Midol® Amazon Affiliate Program Guidelines

1. What product can you feature?

This pilot is for Midol® Complete only.

You may feature:
  • Midol® Complete (caplet and gelcap)
  • Midol® Complete pouch / on-the-go format
Do not feature:
  • Midol® Complete Caffeine Free
  • Midol® Bloat Relief
  • Midol® Heat Vibes
  • Midol® Long Lasting Relief

You may use some approved Midol portfolio claims, but the product shown must still be Midol® Complete only.

2. Most important rules

Do not say Midol® Complete helps with:
  • mood
  • irritability
  • mood swings
  • emotions
  • emotional relief
  • mental health
Do not imply:
  • Midol® Complete changes how someone feels emotionally
  • Midol® Complete gives instant results
  • Midol® Complete prevents, treats, or cures disease
  • Midol® Complete does more than the approved claims say
Also:
  • Midol® Complete does not provide comfort directly. It provides relief of period symptoms that will make you comfortable.
  • Do not show children unless they are an older teen (15 years or older).
  • Do not show Midol® Complete in humid places like a bathroom or medicine cabinet.
  • Use approved claims only.
  • Do not paraphrase claims.
  • Do not show taking pills

3. Disclosure rules

  • Use #MidolPartner
  • Put the disclosure in the first line of your caption
  • Make the disclosure easy to see
  • Add disclosure on image/video content when possible, and during the first 5 seconds of the video at least
  • Follow platform disclosure rules
  • Use the trademark symbol “®” when including Midol® Complete in the caption or video text

4. What your content should do

Video
  • Show the product in the first 3 seconds
  • Use at least one approved claim
  • Show how the product fits into a real-life moment
  • Keep videos under 20 seconds
  • Include subtitles
  • End with a clear call to action to shop on Amazon
  • Show “Use as directed.” overlay text during the whole period product is shown
Static / Visual
  • Show the product clearly
  • Keep packaging fully visible
  • Use clean, bright lighting
  • Keep the content simple and easy to understand
  • Use only approved claims
  • Include “use as directed” disclaimer anytime product is on a static/visual image

5. Content style

Do
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   Keep content natural and relatable

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   Speak from your honest experience

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   Keep visuals clean and simple

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   Spell the brand and product correctly (including registered trademark symbol): Midol® Complete

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   Use exact approved comparator names if using a comparison claim

Do NOT
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    Do not be overly commercial or overly curated

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    Do not consume Midol® Complete on screen

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    Do not show damaged, ripped, covered, or cut-off packaging

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    Do not show alcohol

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    Do not reference violence, politics, explicit content, or profanity

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    Do not use other brands or logos

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    Do not give medical advice

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    Do not respond to press or reporter requests about the program

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Do not show any items that would be considered someone else's intellectual property (e.g., book covers, artwork, statement jewelry, tattoos, recognizable cartoon characters, etc.)

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    Do not include people in your content who have not given you permission to feature them

6. Approved claims you can use

Midol® Complete claims

Use these exactly as written:

  • Midol® Complete gives you 7-in-1 PMS symptom relief*

    • Required disclaimer: *Relieves period cramps, bloating, water-weight gain, fatigue, muscle ache, backache and headache
  • Midol® Complete tackles more PMS symptoms than Tylenol Extra Strength does
  • Midol® Complete tackles more PMS symptoms than just pain, unlike Tylenol Extra Strength
  • Midol® Complete relieves more PMS symptoms than Tylenol Extra Strength does
  • Midol® Complete offers relief of 7 PMS symptoms, unlike single ingredient pain relievers do
  • Midol® Complete provides 7-in-1 relief of PMS cramps, headaches, muscle aches, backaches, bloating, water weight gain, and fatigue.
  • Midol® Complete was developed specifically for your PMS symptoms
  • Midol® Complete. Specifically for your PMS symptoms
  • Midol® Complete relieves more than just pain unlike single ingredient pain relievers do
  • For period relief when you need it: at home or on the go (pouch only)
Additional Midol® Complete claims you can use
  • Don’t let PMS symptoms get in the way of your everyday. Reach for PMS symptom relief with Midol® Complete.
  • Don’t let PMS symptoms get in the way of your everyday.
  • Your PMS symptoms deserve relief. You deserve Midol® Complete.
  • Midol® Complete is there for you when you have PMS symptoms.
  • Midol® Complete is there for your PMS symptoms any time of day.
  • Powerful multi-symptom period relief
  • Powerful multi-symptom PMS relief
  • Don’t let period symptoms stop you
  • Reach for PMS relief
Comparison note

If you use a comparison claim, use only these exact product names:

  • Tylenol Extra Strength
  • Advil
  • Advil Dual-Action
  • Motrin

Do not create your own comparison wording.

Terminology note
  • PMS and period may be used interchangeably where already reflected in the approved claims

7. Directions if mentioned

If you mention directions, use only this wording:

Midol® Complete 
  • Adults and children 12 years and older: Take 2 caplets/gelcaps with water. Repeat every 6 hours, as needed. Do not exceed 6 caplets/gelcaps per day.
  • Children under 12 years: Consult a doctor.

Do not simplify or rewrite directions.

8. Quick examples

Allowed
  • “Don’t let PMS symptoms get in the way of your everyday. Reach for PMS symptom relief with Midol® Complete.” (#MidolPartner in caption)
  • “#MidolPartner Midol® Complete gives you 7-in-1* PMS symptom relief.”
    • Required disclaimer: *Relieves period cramps, bloating, water-weight gain, fatigue, muscle ache, backache and headache
  • “#MidolPartner Midol® Complete was developed specifically for your PMS symptoms.”
  • “#MidolPartner For period relief when you need it: at home or on the go.” (pouch only)
Not allowed
  • “Midol® Complete helps my mood.”
  • “Midol® Complete helps with irritability.”
  • “Midol® Complete helps with mood swings.”
  • “Midol® Complete makes me feel calm.”
  • “Midol® Complete is comforting.”
  • “Midol® Complete gives instant relief.”
  • “Midol® Complete cures period problems.”

9. Final checklist before posting

Make sure the answer to all of these is yes:

  • Am I featuring Midol® Complete only?
  • Did I use #MidolPartner?
  • Is the disclosure in the first line?
  • Did I use only approved claims?
  • Did I avoid rewriting claims?
  • Is the product shown clearly with the “Use as directed.” overlay?
  • Did I avoid mood / irritability / mood swing / emotional claims?
  • Did I avoid showing children under 15?
  • Did I avoid humid storage visuals?
  • Did I avoid other brands/logos unless part of an approved comparison?
  • Did I upload live content links to the platform and share affiliate links through Amazon’s DM tool?